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LINK TRACK PRO & PATHLOCK

LinkTrack pro

This month we bring you two tools, one aimed mainly at web developers and internet marketers, and the other aimed at anyone with a high speed internet connection.

Tool Number One: We recently discovered an exciting little program called Link Track Pro. In fact, exciting may be an understatement, because as both web developers and internet marketers, this is one product we can vouch for personally and enthusiastically endorse.

As anyone in the "biz" knows, tracking your advertising campaigns and marketing efforts is the key to internet marketing. Without knowing which ads are effective, where your visitors are coming from and what websites bring in the most traffic, what campaigns receive the best responses and make you the highest profits, you're really just spitting into the wind! With Link Track Pro, you get real time, easy to read graphical stats on all of the above and more.

But the proof is in the results. We just put the program to use for an ad campaign we did for Acapulco Restaurants. The results are in, and we can happily report that not only did Link Track Pro work to perfection, but we had ourselves an extremely satisfied client. But don't take our word for it. If you're a web developer and you've been searching for a good, and very inexpensive tracking solution, check it out for yourselves at www.linktrackpro.com.

e100 NETimer

Tool Number Two: Now for the "general use" tool of the month. For everyone who does not use a dial-up connection to access the internet, you undoubtedly take great pleasure in the speed of your broad band connectivity, as well as the fact that you are "always on."

Unfortunately, however, as with just about everything else, there is a downside. Being "always on" also means being "always exposed" to hackers. Unless you actually shut down, you're connected whether you're using the internet or not.

As internet security expert Steve Gibson wrote, "There are good reasons for a personal computer, which is not actively using the Internet, to be disconnected." Well, once again, for every problem, someone seems to come up with a solution. This time it's PathLock's e100 NETimer, a tiny piece of hardware that secures your computer by keeping the high-speed connection physically blocked from the Internet when you don't want or need to be connected. As they put it, the only time your computer is really safe from a hacker attack is when the pathway to the Internet is not open. And according to Steve Gibson, "PathLock's hardware-based device is the only solution that cannot possibly be defeated by malicious hackers."

Now we haven't tried this one yet, but we will. It seems incredibly simple to use, and it only costs $39.95. NBC did a feature on it that you can watch if you go to www.pathlock.com. Seems like a worthwhile investment.

 

 

 

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