Founded in October 1999 with a vision to change the way people browse the Web, the Hotbar toolbar is a light dynamic browser plug-in that enhances and personalizes the users' surfing experience, while successfully branding and exposing third-party content, service and technology partners.

Hotbar (http://www.hotbar.com/), the undisputed leader in browser enhancement technologies, launched their highly anticipated Version 3.0 Hotbar Toolbar software back in August. The software is completely unique in its breadth and scope, categorizing over 2.5 million Web sites into 2,000 major categories and over 20,000 niche categories, bringing the whole Internet directly to the user's browser. Hotbar's Smart Toolbar symbolizes an evolutionary step in Internet technology, immeasurably simplifying the end user's surfing experience.

The uniqueness of the software is in its functionality. Once the software is downloaded from the Hotbar homepage, the technology's Smart Buttons on the browser toolbar change to relate to any site the user visits. For instance, if a user visits a site such as Expedia.com, immediately upon arrival to that site Hotbar's Smart Toolbar serves up travel-related Smart Buttons. Each button, once clicked, offers a menu filled with related links and services on that topic. Millions of sites have been categorized, giving the user unparalleled access to the Internet with just a click of the button.

The Smart Toolbar's other features include a search engine, powered by Looksmart and Infospace, an optional stocks, news and sports ticker, powered by TickerTech, and a Price Comparison feature. This Price Comparison feature, powered by Click the Button, automatically searches other prices on the Web while you shop online. A flashing yellow Click for More Prices Smart Button appears whenever the user shops, offering competitive pricing. In addition, Hotbar offers a gallery of close to 60,000 Hotbar Skins, letting users customize their toolbar with a variety of images, including some of today's hottest musical acts like U2 and Jay-Z.

"We believe that we are spearheading the next phase of Internet evolution," says Hotbar CEO and co-founder Oren Dobronsky. "The Version 3.0 Smart Toolbar is the next logical phase of Internet technology - with the Smart Toolbar, users can have the whole Internet at their fingertips without having to go back and visit portal sites to search or find what they are looking for. All of the in-depth information that a user would ever need when online can now be gleaned directly from their toolbar. It's a complete and uninterrupted surfing experience."