Ten months ago a company appeared on the landscape with a revolutionary new design product.  Quickly, it became the standard for web designers looking for a design advantage when building (or maintaining websites). No longer were design recommendations debated over.  Web design is now done based on the exact technical profiles of the visitors to the site, rather than guesswork or hunches.   

That company was Buystream.  The product was named Architect.  Browser based technical profiles were far more dynamic than the standard log analysis reports.  Many unique features emerged with this product.  Browsers were not only now defined, but what version of the browser was now recognized.  All plug ins were now listed, which provided fantastic up-sell opportunities for designers, and great strategy opportunities for marketing experts looking to optimize web usability.  For speed, Architect aggregated page down load times and then provided a percentage of pages that were being downloaded completely a key metric for measuring website design effectiveness.

Within six months of releasing Architect, and its one point technical snapshots of visitors, Buystream stretched the playing field again.  Last March they released Merchant.two points of data capture.  With Merchant, data is captured at the entry point of the site and again at the point of conversion (most often the buy page).  An artificial intelligence immediately looks for technical trends in real time.  Observations for improved ease in navigation are immediately generated, combined with warnings if a site is losing visitors.  Visitor technical data is then collected in five categories:

• 1 Geography - what time zone?
• 2 Language - language of the browser and the operating system
• 3 -Techno cluster - Bandwidth capability, download speed, plug ins, browsers, plus more
• 4- Time of day - are people visiting from home or from work / when do they buy?
• 5- Loyalty index -how many visits before a visitor converts to a buyer?  

Watch this company very closely.  In September they will be releasing Merchant 2.0. 

This powerful new  product will now be able to provide analytics to measure affiliate success by measuring referring URL s with a dollar figure attached!  Which banner ads are bringing buyers, compared to which banner ads drive visitors with a propensity to abandon their carts?  What search engine is bringing actual buyers?   As always, Buystream will allow the owner of the site to customize the metrics they want to watch closely.  Simply click the refresh button and all your data will be updated.  Contact them now, the buzz is already everywhere in the web community. ASP and Enterprise models exist.  For more information call Buystream at: 310.372.9690 or visit them on the web at www.buystream.com .